Run the Jewels are one of the most forward thinking collective of artist’s when it comes to content, which is the key to success in the music industry these days. The double act have created a platform called VRTJ which they are using to create virtual reality music videos and live stream their performances, as well as material from their Art the Jewels gallery in virtual reality.

They dropped a great music video for their track “crown” back in march as an exclusive for the New York Times on their NYT VR app. The video has now been uploaded to their youtube channel for all to see alongside a behind the scenes video that you can check out below.

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