Market giants, Amazon are creating their own virtual reality platform and from what we’ve been told this will include “an ingestion and playback platform for Virtual Reality experiences” that could definitely operate like its competitors’ platforms — one of those being Netflix, who have already created their own virtual reality app for Samsung’s Gear VR headset. Hulu, another competitor, are scheduled to put out their own VR app this spring.

Netflix’s VR app is currently restricted to 2D content, but Chris Jaffe, VP of product innovation, said that the company was “very interested in where [VR] could go in storytelling,” hinting at 360-degree movies in the future.

Amazon’s posting seems to be hinting towards targeting full 3D experiences. “The future will not be limited to passive 2D experiences,” the posting reads. “The Virtual Reality team will explore and create the platform and interface for immersive storytelling.” If beating competitors like Netflix and Hulu to the punch for 3D experiences, Amazon’s streaming video service could take the reins for those who fork out for a VR headset, but with existing content of thousands of regular 2D movies and TV shows and the cost of creating 360-degree video, it may be towards to the latter end of the year before we see any move from them.